CIFM / interzum guangzhou returns with packed lineup of activities
* Asia’s leading event in the woodworking machinery, furniture production and interior design industry, CIFM / interzum guangzhou generated huge volume of trade as every year, March 28-31, 2018. Concurrently held with the second phase of CIFF (China International Furniture Fair) the event impressed all fields of the industry.
Celebrating its 15th edition, the impressive and gigantic show of the woodworking machinery, furniture production and interior design industry was first introduced into the China market in 2004. The event originated from interzum (Since 1959) by Koelnmesse GmbH, one of the largest trade fair companies in the world with 90 years of professional experience. The show has developed into a premier platform for regional buyers to source for furniture production equipment, raw materials, and offers a window into the industry’s future.
Billed as Asia’s largest and most comprehensive woodworking machinery, furniture materials and interior decor trade fair, the four-day gathering delivered an all-new experience to nearly 80,000 industry insiders from over 100 countries and regions.
Once again, this year’s CIFM/interzum guangzhou was held in conjunction with the second installment of the famed China International Furniture Fair (CIFF). The parallel events served as a one-stop sourcing platform to meet the different needs of buyers.
CIFM / interzum guangzhou 2018 has again attracted very quality exhibitors and it has become the main meeting point of the industry as soon as it opened its doors in the morning of March 28th. The following four days saw the flow of professionals from all fields of the furniture production and interior design along with office furniture, woodworking machinery and services for all segments.
With smaller apartment sizes, customizing furniture was an effective way of maximizing space usage – something which traditional finished furniture is not able to achieve, thus the industry’s vitality.
As China’s home furnishing market and urbanization continue to experience rapid development in recent years, growth of the custom furniture market has been fast tracked. The main consumers of custom-made furniture are the middle and high-end groups who are concerned with the art of living as well as the design-conscious post-80s and 90s, fully demonstrating the consumers’ pursuit of personality, fashion, comfort and environmental friendliness. This development has also shifted consumers’ focus to raw and auxiliary materials, such as wood panels, worktops, handles, sliding tracks and hinges. The use of well-known brands has become a key factor in distinguishing the grade of custom furniture.
Seizing this growth potential, a Custom Furniture Suppliers zone was launched at the international hall area this year to gather well-known custom furniture suppliers from abroad with product categories covering wood panels, decorative materials, furniture hardware and upholstery and accessories. Custom furniture manufacturers, interior decor companies and interior designers can learn about innovative products, cutting-edge technology and the development trends of custom furniture.
CIFM / interzum guangzhou covers an area of 150,000 square meters and spans 17 exhibition halls over Area B and C of Pazhou Complex. Area B had been dedicated to machinery exhibits, comprising machinery and related tools for woodworking, mattress, cutting and sewing, while Area C was focused on furniture accessories. Displays included furniture hardware and accessories, wood panels, countertops, surfaces, wood products, adhesives, fillers, upholstery accessories, pneumatic components, and interior decoration materials.
The international exhibits zone took up Hall 11.1 and 12.1 in Area B, and Hall 14.1 and 15.1 in Area C comprehensively showcasing quality raw materials and machinery from abroad.
“interzum guangzhou is built upon the basis of interzum, the world’s leading furniture production trade fair, which has nearly 60 years of history. After 15 years of hard work, I’m very pleased to see that the interzum brand can take root and flourish in China. Our exhibitors have given great recognition to the interzum guangzhou platform, and the industry is optimistic about the future potential of China as the world’s largest furniture production base. Moving forward, we will work harder to bring more international advanced furniture manufacturing product concepts and cutting-edge technology to China,” said Mr Denis Steker, Vice President International / Outbound Fairs of Koelnmesse GmbH.
Gathering of top brands from around the world
Some 1,459 top suppliers from 38 countries and regions welcomed buyers from all over the world. This year, the event featured eight national and industry-led pavilions from Germany, US/Canada, Turkey, Canada Wood, Quebec Wood Export Bureau, French Timber, American Hardwood Export Council and Malaysian Timber Council.
Selected well-known brands featured included:
Woodworking Machinery & Cutting Tools
IMA, Leitz, Vollmer, GreCon, Leuco, AKE, Hans Weber, Festool, Pytha (Germany); SCM, Paolino Bacci, Ferwood, Freud (Italy); Woodtron (Australia)
Machinery for Upholstery & Pneumatic Tools
Duerkopp, Pfaff, Adler, Mammut, Okin, Limoss (Germany); Leggett & Platt (United States); Elektroteks (Turkey); Linak (Denmark); TiMotion (Taiwan); Lion Rock (United Kingdom); Alfa (Switzerland)
Accessories for Upholstery
Aydin, Boyteks Tekstil, Comfytex (Turkey); Bekaert Deslee, Artilat/Global Textile Alliance/Monks (Belgium); Xinyada; Ateja (Indonesia); Jacquard Textile (Thailand)
Italiana Ferramenta, Sige, FGV, Servetto, Cinetto (Italy); Nan Juen / Repon, King Slide (Taiwan); Titus (United Kingdom); Cyber Lock (Thailand); Sugatsune (Japan); Harn (Malaysia); Lehmann (Germany)
Wood Products & Adhesives
Urufor (Uruguay); Pollmeier, Kleiberit (Germany); American Softwoods, H.B. Fuller (United States); Prochile (Chile); Lignadecor (Turkey); Bostik, French Timber (France)
Interior Decoration & Accessories
Alvic, Lamigraf (Spain); Rehau, Schattdecor, Covestro, Renolit (Germany); ICA, Ebanisteria Marelli (Italy); Ecoid (Korea); Tece Dekor, Kastamonu (Turkey)
Addressing new furniture customization trends
As the most promising industry segment, custom furniture is sought after by consumers in Asia in recent years with increasing awareness and demand. In view of this, a special Custom Furniture Suppliers ZONE has been launched to gather manufacturers with superior raw materials and novel design under one roof.
Prestigious names such as Sveza from Russia, Permo from Italy as well as LS Lighting from Germany and Turkey’s Lignadecor made their appearances and presenting a range of trendy hardware accessories, wood panels, edgebands, countertops, surfaces and other raw and auxiliary materials for custom furniture production. Participating brands located within the zone also spotted a unique decal at their booth for easy identification.
Doing business more efficiently
To generate more business opportunities for exhibitors and buyers alike, a series of business matching activities were held. Buyer representatives from renowned Chinese custom furniture brands such as Vifa, Oppein, Boloni and SCIHOME together with leading upholstered furniture brand KuKa took part in the event and meet one-on-one with nearly 50 suppliers identified through pre-event business matching.
New insights and solutions
Another noteworthy offering of CIFM / interzum guangzhou each year is undoubtedly its lineup of seminars, technical exchanges, conferences and product launches at the International Halls.
Held by the chief designer of German-based Renolit Group, Ms Monika Fecht, who is also director of US-based Color Marketing Group (CMG), the Colour Road 2018 / 2019 Trends Conference provided home furnishing enterprises and furniture makers with an important basis for their product design and development.
In addition, guest speaker Mr. Li Bo, Leuco Asia’s managing director also shedded light on how Industry 4.0 is expected to impact the future of furniture manufacturing enterprises.
Attendees also deepened their understanding and learned about the latest development trends on adjustable desks with linear actuator systems at a seminar hosted by LINAK Transmission Systems.
Other insightful forums that took place at International Hall 14.1 included “Mattress Trends Around the World” organized by Boyteks Tekstil A.S. and presented by Dr. Gokmen Kara of the company; and “The Beauty of Made-in-China Products” by Cossla Enterprise.
Recognizing innovative furniture accessories
Following the special feature display “Unveiling – The Mysteries of Furniture Production” in 2017, the launch of the “20 PLUS 20 Annual List” this edition was another initiative by interzum guangzhou to promote outstanding innovative design within the furniture production industry. The innovation of furniture accessories is the driving force behind the development of the furniture industry. With the release of the list, the organizer also aims to actively recognize and encourage innovative brands and products in the furniture manufacturing field.
The top 20 products that made it to the “20 PLUS 20 Annual List” were on display outside International Hall 15.1. Exhibits span product categories such as upholstery accessories, hardware accessories, pneumatic components, and decorative materials.
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