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SLEEPWELL EXPO 2017 hosts the industry again



* A great number of respectful brands have already booked their spaces for this year’s edition of the fair to be held at Istanbul Expo Center, 19-22 October 2017


Experiencing a hot summer season we have hot news from SLEEPWELL EXPO, the first and the only sleep product supply industry and technologies show of Turkey. In line with fast development observed in the Turkish mattress industry in last 15 years, the trade fair has also been growing steadily and counting down for its fourth edition to be held at Istanbul Expo Center, 19-22 October 2017.


A great number of respectful brands have already booked their spaces for this year’s edition of the fair including Elektroteks, Gimo (Tunisia), Mert Makina, Leggett & Platt, Boyteks, Boyçelik, Form Sünger, Nova Sünger, Artilat (Belçika), Aydın Tekstil, Nova Yay, Doğuş Ofset, Mesa Etiket, Duru Sünger, Giz Grup, Hürpol, Kırayteks, Mavera Kimya, Kardeşler Deri, Huzur Malzeme, İnnova Bedding, Özka Makina, Balkan Makina, Best Foam, Gemba Makina and HCK Knitting Weaving Textile.


Pointing out that there would be more product variety in this year’s edition of the show, Omer Faruk Gorun, project manager of Sleepwell Expo, said, “We are more assertive this year with regard to buying delegations and professional visitors. We have particularly increased our focus on Russian and Iranian markets. The history of four years has made the fair a well-known event around the world and many buyers and producers have started to put the name Sleepwell Expo on their annual agenda well before the event’s date. We are thankful to our esteemed industrialists who have contributed to the growth of our event. We are shaping a world fair here altogether.”


From raw materials to the finished products, including the supply industry, components, machinery and technology SLEEPWELL EXPO Istanbul is the event showing all segments of the sleep products industry.

To be held in Istanbul Expo Center, 19-22 October 2017, the next edition of Sleepwell Expo  – Mattress and Technologies Fair, which is the first and only fair in Turkey in its field, will host the sector for the fourth time this year. Having a sharp rising trend in its three-year history, the 2016 edition of the show had recorded a drop due to the unsuccessful coup attempt. Still the show had hosted 76 exhibitors who had welcomed some 4,200 professional visitors.


Turkey’s mattress industry has been going through major changes leaving many less-developed stages behind. Almost all kinds of modern mattresses are either manufactured or represented in Turkey.


Sleepwell Expo represents a wide range of portfolio including the latest products of mattress manufacturers, pillow manufacturers, comforter and other sleep product manufacturers, exporters and dealers. They were mainly mattress exporters and importers, bedding manufacturers, home textile manufacturers, coverlet manufacturers, equipment firms, distributors, agents, chain store purchasing authorities, local furniture stores, professional import and export firms, designers, hotel purchasing managers, interior design firms, experts of the private sector, mattress industry buyers and trade press portals… In short, all members of the industry come together at the Sleepwell Expo-Mattress and Technologies Fair.


Running towards its major targets of 2023 set by the government, Turkey continues to pursue its development worldwide with its rapidly increasing population, advantageous geography, and contribution of exports by its advantageous geography. One of the most important sectors in Turkey, without any doubt, is the mattress industry, mattress machinery and components industry. Developments, innovations and example solidarity of the sector which has been performed in the mattress sector in recent years, have become the factors which affect the sleep products sector positively. With the same token, many positive economic indications which have been performed on behalf of the country and the sector in recent years, many regulations and directives made for the business volume and the mattress sector which has grown depending on the flow of foreign investments, indicate the importance of the SLEEPWELL Fair. The mattress main sector, sub-industry, machinery and equipment fair, which has been awaited for a long time by all sleep products industry professionals, will successfully be held for the 4th time in Istanbul Fair Center, which is located opposite of the Ataturk International Airport.


The mattress industry in Turkey has reached the sales figures of over 4 million in the local market in 2014. 95 percent of the market has been consisted of spring mattresses and remaining 5 percent of foam mattresses. The size of the market is very close to TL 1 billion and the growth rate is 7%. 20 thousand mattresses are produced daily in Kayseri which is followed by Istanbul and Izmir. There are more than 400 manufacturers in Kayseri. The production capacity of these firms approaches to 2.7 million. Kayseri holds the half of the total production with 2.5 million mattresses. The share of the sector in the foreign market is over 100 million dollars. Kayseri performs more than half of the total export value. The mattresses, which are produced in Kayseri, are exported mainly to France, Germany and The Netherlands and other European countries and the different countries of the Middle East.

Representatives of the industry express that the trends that are seeking healthier, more comfortable sleep environments, play an important role in growth. According to the industry representatives the 3 million of the 4 million mattresses sold, have been sold to the individual consumers, 1 million to the institutions such as hotels, dorms and hospitals. There are around one thousand hotels which are under construction with 800 thousand-bed capacity in the country and the private sector hospital investments are accepted as an indicator that the growth in the industry will be continuous.

According to the info released by the Ministry of Health, 90 thousand of the bed capacity of the total 130 thousand at the hospitals will be changed and improved to advanced technology in a four-year period. All of these made SLEEPWELL EXPO more important and it seems that the future editions of the show will gain more ground.

The truest venue for the sector!

The firms, which deal with mattress main and supplier industry, machinery and equipment, visit the fair by coming from both Turkey and surrounding countries in order to boost their production efficiency and competition.

Opportunities to negotiate with the top level managers!

Mostly as the top-level managers and company owners, the professional visitors come to Sleep Well Expo Fair to contract business agreements. Majority of the fair visitors consists of top-level officials, general managers, assistant general managers, purchasing and finance managers of producer firms that want to get information about the new technologies, products and services.

Enlarge your connecting network for more business agreements!

You have the chance to meet with the sector officials who come from the Middle Eastern countries, European countries, China, the USA, Russia and Turkic Republics and many surrounding countries. Sleep Well Expo Fair constitutes an excellent platform between exhibitors to set new business connections as well as letting exhibitors meet with target audience of visitors.