* The show has something for everyone
ISPA EXPO, the world’s largest trade show exclusively for the mattress industry is a biennial event. The fair is just around the corner, March 26-29, in the fantastic city of New Orleans, Louisiana. If you’re working in the mattress industry, this event is for you. Mattress producers come to ISPA EXPO for efficient “one-stop” shopping to fill their equipment, component, and service needs
With a record number of exhibitors, attendees will see and meet the businesses and individuals who are shaping the industry. EXPO will help give your business the upper hand because only at EXPO can you; see suppliers showcasing a full range of products, services and technology specifically for the mattress industry; get great ideas for cost-effective product enhancements, manufacturing efficiencies and innovations; and compare and ask questions as you inspect products first hand and during demonstrations of working machinery.
To celebrate the spirit of New Orleans, the exhibition hall will feature special activities in its “N’awlins Square,” a space dedicated to bringing the best of the city directly to you. Stop by for caricatures, beignets and café au lait (French donuts and coffee), and entertainment such as jugglers and jazz musicians.
A Little Something Extra Can Make All the Difference
Attendees at ISPA EXPO 2014 will have ample opportunity to make the connections, build the relationships and gain those special insights that will make a difference to their business. Meet with CEOs, purchasing managers or engineers – at the EXPO you will find the contacts that your business needs.
ISPA EXPO 2014: Something for Everyone
Likewise, ISPA EXPO 2014 features educational sessions that will provide insight helpful to businesses of all sizes, in any region of the world, and across all sectors of the mattress industry. With the best and brightest experts from within and outside the mattress industry, our education program has something for everyone, and all sessions are geared toward helping you succeed in the marketplace. Sessions include:
* Consumer Technology and Making Mattresses. Understanding how consumers use technology to shop for mattresses will help you develop and market products that are more likely to attract buyers. (Pre-Conference session open exclusively to International Manufacturers).
* The Sleep-Health Mattress Equation. Learn about the most prevalent health conditions reported by consumers and gain insight into how this information can help improve mattress marketing, customer satisfaction and the sales process.
* Mattress Recycling. Get the very latest information about newly-passed state recycling laws that change the way the industry handles discarded mattresses.
* Venturing into Emerging Markets. Are you considering expanding to emerging markets? Attend this session to learn about market viability, timing, partnerships, and more.
* Communication Trends for Your Business. This session will address how to leverage research, digital technology, consumer psychology and industry insights to best communicate with consumers.
Technology Trends and B2B Sales. Examine how to incorporate technology trends into your B2B sales strategy to improve your bottom line.
ISPA is partnering with the Pajama Program
As members of the sleep products industry, we all know the importance of a good night’s sleep. During EXPO 2014, ISPA will partner with the Pajama Program to help reach its One Million Good Nights goal — to collect one million new pajamas, one million new books and the resources needed to deliver them to children in need.
The Pajama Program provides new pajamas and books to children, many of whom are waiting to be adopted. These children live in various situations, including group homes, shelters and temporary housing facilities. Most have never enjoyed the simple comfort of having a mother or father tuck them in at bedtime with warm, clean pajamas and a bedtime story. Some children served by the Pajama Program live with their families below the poverty level, in need of food, clothing and shelter. During EXPO, ISPA encourages attendees to contribute new books, pajamas (all sizes infant to 18 years old) or cash to help needy children get a good night’s sleep. Donation bins will be located on-site. All donations and proceeds will benefit the New Orleans Chapter of the Pajama Program.
We hope that you will take the time to learn more about this great program and do your part to give back to the children of our wonderful host city!
Personal connections can make all the difference
In addition to aisle after aisle of machinery and products and services for your business, EXPO also gives you the opportunity to forge valuable, one-on-one connections that will make a difference to your business.
Here are some of the best places to network:
The Welcome Reception on Wednesday, March 26 from 5:00pm – 6:30pm – Kick start your EXPO experience and begin making contacts while you enjoy entertainment and New Orleans’ famous food and drink in a fun and casual atmosphere.
The ISPA Women’s Network Breakfast on Thursday, March 27 from 8:00am – 9:00am provides a perfect opportunity for women in the bedding industry to connect.
The ISPA Industry Breakfast, Friday, March 28 from 8:00am – 10:00am – Enjoy breakfast with your colleagues and a keynote from Luke Williams of the New York University Stern School of Business. His presentation will be of great interest to any bedding professional who wants to foster a culture of creative innovation in their company.
And, you never know who you’ll bump into on the Exhibit Floor! If you need to chat or take a quick break, stop by the Welcome Center at the hall entrance or the ISPA Member Lounge on the Show floor.