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Nova ’s novelties get positive feedbacks from the sector


Nova Sünger ve Çelik (Nova Foam and Steel) has got full point from the manufacturers with its innovations developed in many fields notable in the mattress and furniture industries.

Stressing that especially the ultra-high resistant industrial wires got very praising feedbacks from the export markets, Mustafa Taka, Chairman of the Board of the company said they took pride of these developments for the behalf of their brand as well as for the country. He responded the questions of Sleep Tech: How was 2015 for Nova Foam company? Have you reached the target figures from foreign markets? 2015 has been the year of growth and innovation for Nova Foam and Steel company.

We had great innovations in technical products and we made a lot of innovations thanks to the joint efforts of our R&D and innovation teams realized notably in the mattress and furniture industries as well as in the medical, automotive, nature sports, filtration and textile in line with demands of our customers. It made us proud for ourselves and for behalf of our country to have our new investments in innovative works in all of our product portfolio from spring systems to ultra-high resistant industrial steel wires made in the comfort field getting positive feedbacks from many markets. Since we realized the yearly targets in the third quarter we had to revise our targets for which we are thankful to all of our customers, our staff and our suppliers. What kinds of feedback have you received especially from the mattress manufacturers? Upon the reflection of growth and innovation of our company to our customers and offering them industrial and technical solutions our customers expressed their satisfaction for being in Aydin Group.

We will continue to be the biggest supporter of our valued business partners with the surprising products developed by our assertive innovation and R&D team. We have been anxiously waiting for the influences of our progressive growth to our costs and service quality.

2016 targets Our major target set by all of our staff is to dominate our existence in our current markets and to penetrate into the rest of the markets that we are currently not in without changing our progressive growth strategy. We have been considering the entire world as our market and planning to participate in fairs first in SLEEPWELL EXPO-Istanbul and then in ISPA USA, INTERZUM CHINA, FORMOBILE BRAZIL and EVTEKS-Istanbul. We are also planning to serve our valued business partners with B2B system.

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