Tolga Özdemir, Board Member of Özdemir Group, said that Turkish companies will be the companies welcoming highest demand at the Interzum Fair.
Stating that fairs and marketing researches are so important that they are indispensable for a company engaged in international trade, Tolga Özdemir gave the following statements about the export portfolio they targeted at the Interzum Fair; “Exhibitions are indispensable for corporate companies in general. It is an investment in both instant sales and subsequent sales. That’s why fairs and marketing researches have always been of great importance to our company. Interzum Fair is one of the most important fairs for us. I guess that we will get the reward for the importance we attach to this organization in the short, medium and long terms.”
What are your expectations from Interzum Fair?
Interzum Fair is currently one of the leading fairs of our industry, and as Özdemir Group, we have been a part of this fair for many years. Our expectation from the fair is to have a large and serious visitor audience in the fair. Considering that the fair has not been held for 4 years due to the pandemic, it seems it is inevitable that there will be a considerable visitor density. Both the industry’s longing for the fair and the growth of the international trade volume after the pandemic are the signals of the fair that it will be dynamic. We, as Özdemir Group, should benefit from this intensity and use Turkiye’s target marketing in the new world order that has emerged, and be one of the companies that can meet the demand for Turkish origin products.
How will the fair affect your exports? Can we get your predictions?
Fairs are indispensable for corporate companies in general. It is an investment in both instant sales and subsequent sales. That’s why fairs and marketing researches have always been of great importance to our company. Interzum Fair is one of the most important fairs for us.
What kind of impact do you expect the exhibition to have on the Turkish mattress components industry?
As I mentioned, we are talking about an organization that is the world leader in its field. I personally have no doubt that we will be the most popular country of the fair with our large number of exhibitors and value-added products as a country, and that we will be rewarded for this in the long run.