Özen İplik Sales Manager Engin Kalkan spoke to our magazine editor Furkan Akar before the third Sleep Expo Middle East Fair, which is planned to be held this year.
Kalkan, in his statement, mentioned the effect of the fair on the Turkish mattress sector, the impact that Turkish companies will have on the Middle East market and their expectations from the fair as Özen İplik, and stated that their expectations from the fair are to analyze the needs of the mattress sector in the UAE, and also to meet new customers and strengthen their relations with them.
Mr. Engin, making a brief assessment of the possible influence of the fair on the Turkish mattress sector, used the following statements on the subject; “As a result of the fair, I think that Turkish companies that are producing mattresses and bed materials will increase their market share in the UAE in particular and in the Arabian Peninsula in general, provide direct meetings with customers specifically for UAE market needs, and hold direct meetings with local mattress factories in the UAE or material suppliers for this sector.”
Özen İplik Sales Manager Kalkan also explained his predictions about the atmosphere that Turkish companies will make at the fair and the performance they will provide said “UAE is a modern and fast developing country. It has many international mattress brand factories operating under license such as KingKoil, Sealy, and Simpol. For this reason, it would be good for the Turkish mattress sector to stay close to it. I think that Turkish companies will be aware of the latest trends in the mattress sector in general with the fair, and they will take quick steps to market and supply the right materials to the Middle East market.”