New agreement expands Soft-Tex’s use of Ultra-Fresh antimicrobial technologies to many end uses in new product categories including memory foam pillows, mattress pads, protection products, and mattress toppers.
WATERFORD, N.Y. (PRWEB) – Soft-Tex International is pleased to announce it has entered into an expanded trademark license agreement with Thomson Research Associates, Inc. (TRA) for new end uses of Ultra-Fresh antimicrobials to be used in Soft-Tex’s new collection of BioPEDIC® Fresh & Clean bedding products.
Expanded Trademark License Agreement
The new expanded trademark agreement extends Soft-Tex’s long standing use of Ultra-Fresh treated fiberfill to also include treated fabrics for end uses across multiple bedding product categories including: memory foam pillows, mattress pads, pillow and mattress protectors, and mattress toppers. Ultra-Fresh treated fabrics provide built-in odor control and antimicrobial protection. All new products are lab tested using the AATCC-100 method to protect the product by inhibiting the growth of 99% of tested odor and stain-causing bacteria.
“We’re proud to expand our long-standing relationship with TRA and our use of Ultra-Fresh branded antimicrobial treatments in our bedding products. Ultra-Fresh antimicrobial technologies deliver on the features consumers want and the technology is perfectly aligned to our fresh and clean national brand, BioPEDIC®” said Chris Marsh, Soft-Tex’s Chief Sales and Marketing Officer.
“Through our expanded partnership, we are delighted to continue adding value to Soft-Tex’s growing BioPEDIC® product line with the addition of our Ultra-Fresh antimicrobial treatments, creating cleaner and fresher products together” added Sonia Poropat, Corporate Development Strategist for TRA.
New Ultra-Fresh Antimicrobial Treated Products
The new products will be merchandised under Soft-Tex’s BioPEDIC® national brand which boasts several award-winning products treated with Ultra-Fresh antimicrobials like the BioPEDIC 4-Pack Bed Pillows with Built-In Ultra-Fresh Anti-Odor Technology which is recognized as “Amazon’s Choice” and named to numerous “Best Pillow” lists like Better Homes and Garden’s Best Pillows of 2020.
The new collection of Ultra-Fresh treated products will launch under Soft-Tex’s BioPEDIC® national brand in Q3 2020 and MSRPs for the new collection are $29.99 for memory foam pillows, $19.99-$34.99 for protectors, $39.99-$69.99 for the mattress pad, and $64.99-$119.99 for the mattress topper.
Antimicrobial Bedding is in Demand
In Soft-Tex’s recent 2020 Bedding Buyer Pulse Survey, 78% of retailers surveyed reported a positive trend for antimicrobial treated bedding products and consumer search volume for antimicrobial has spiked with Google Trends data showing a 3-4x lift in intensity this quarter vs. the average for the previous 16 years.