Comfytex, alongside its simple and stylish booth concept, created a separate presentation corner for innovative bed fabrics Passiflora and Tesla, successfully drawing attention with its herbal blend innovative product. The brand highlighted the contribution of herbal blends to natural sleep, emphasizing aromatherapy methods and the massage effect of plants with Passiflora, making a difference with its lilac-themed show platform.
Expressing their great satisfaction in participating in the IBIA EXPO bed and mattress industry fair, which sees an increasing number of participants and visitors every day, the brand expressed their delight in the growing international recognition and impact of the fair.
Brand representative of Comfytex, highlighting the productivity of the fair from their perspective, noted that the presence of a multinational visitor base clearly demonstrates the fair’s effectiveness, mentioning the benefits of the fair for their brand in terms of both visibility and an expanding customer portfolio:
In one of his speeches, Mr. Osman Güler emphasized the position and importance of Turkey in the global mattress production industry:
“The global mattress industry has a turnover of approximately 31 billion dollars worldwide. In Turkey, this figure is around 400 million dollars. Our industry provides materials and services such as machinery, fabric, springs, and foam to this global mattress industry. The turnover of our industry, called the mattress industry, in Turkey is 3 billion dollars, with exports of around 2 billion dollars.”
To increase Turkey’s share of this market, the industry needs the presence and continuity of international fairs. As Comfytex, we are involved in knitted mattress fabric production, and we want to emphasize the importance of national mattress brands supporting domestic producers first and strengthening our brands on the international stage, especially to increase the sales volume of mattress fabrics.