Kırayteks: The USA is an export country that is the favorite of all the countries of the world.

Kırayteks, supplying fabrics from automotive to health, from transportation to home textiles and most importantly to the mattress sector, is counting the days to attend the ISPA EXPO 2022 Fair, which will be held on March 8-10. Kırayteks Board Member Onur Kırayoğlu making evaluations to Sleeptech magazine regarding the fair expressed both his companies’ expectations from the fair and his predictions about the effect of the fair on the sector’s exports.

Noting that the postponement of the ISPA Fair for 1 year due to the pandemic will have a positive effect on the innovation of the products that will be showcased by the companies, Kırayteks Board Member Onur Kırayoğlu stated that this fair will be wider in terms of innovations than the previous fairs. Regarding the subject, Kırayoğlu said “I think that we will see different results of all the design and technological developments in the period between the previous fair and the one that will be held this year. The sector, which is already very open to developments, will use all the innovations presented at the fair in their own productions and collections and introduce them to their own markets in the short term” and underlined that the USA ranks second after Germany in terms of exports for Kırayteks. Mentioning the political tension between the USA and China, Kırayoğlu made a statement on the subject; said “The USA, which is the favorite export country not only of us and our industry, but also of all the countries of the world, has become a relatively easy market for us to reach due to the recent developments with China and the effects of the pandemic. I think we will see the positive atmosphere of this at this fair.”

Mr. Onur pointing out that Turkey’s export capacity to the USA, in particular, in the mattress sector, has already drawn a rising graph, stated that Turkey is a global supply center and ISPA EXPO 2022 will make a positive contribution to this rising graph. Kırayoğlu mentioning the new marketing strategies created due to the pandemic, ended his speech in which he also mentioned the importance of fairs with the following words: “Although the canceled fairs, travel restrictions, and all the conditions that make it difficult to meet with customers physically, have made new marketing models, unfortunately, none of them are as effective as ordinary face-to-face meetings. Since the resumption of the fairs will eliminate all these negativities, it is extremely important in terms of increasing export sales.”