Microfiber: Exports we did to Europe comprise half of our sales

Sedat Şen, Sales Representative of Microfiber, contributing to the mattress components industry with fiber and non-woven production, was a guest of Sleeptech magazine to answer questions about his firm’s future targets and investment plans.

Şen, stating that they have been making fiber production for 22 years and non-woven production for 2 years in the interview he gave to our editor Furkan Akar, said the following about the production capacity of the firm; “For now, we have a monthly production of more than 1000 tons of PP Spunbond. Furthermore, we are also producing elastic films and meltblown used in many different sectors. With these productions, we have a monthly capacity of 1150-1200 tons.” Mr. Sedat, also shared with us the vision they developed for the coming years as a firm, said on the topic “As one of our main goals is to take part in sustainable work and projects having continuity as long-termed, we experience the decreases, which almost all producers experienced, at a minimum level. In the coming years, we are aiming to continue our growth and investments, to increase the fields we are effective, and to strengthen our position more among the best ones in the sector within the scope of customer satisfaction principle.”

Microfiber with 21 years of sector experience is mentioned as one of the leading firms in its field. What are the secrets of this success and what are the factors, making the success sustainable?

As Microfiber firm, we have been operating in the fiber sector since 2000. We are representing global firms, accepted all over the world, in Turkey. Although we directly serve different sectors, we can mention the success in question due to our customer-oriented work, which is taking part at the top of our main principles. We started non-woven production in our factory in Kilis in August 2020 by keeping the same habits. We, beginning from every stage of our production, are working as customer-oriented both in sales and after Starting. We are taking as principle to be solution partner of the firms we work with, rather than seeing them as customers. We set out with an expert staff in the field from the first day we started production. Although our firm is young, we have been working with personnel who have proven themselves in the sector for many years. Thus, whatever the needs of our customers’ own sectors, we are managing a special process from order to delivery for each customer. This is naturally one of basic factors, bringing success and sustainability.

You have a monthly production capacity of 1000 tons as of the moment. Can you mention your targets of 2023 regarding this issue?

For now, we have a monthly production of more than 1000 tons of PP Spunbond. Furthermore, we are also producing elastic films and meltblown used in many different sectors. With these productions, we have a monthly capacity of 1150-1200 tons. As it is known, the pandemic process, which negatively affected the whole world, has taken the non-woven sector to a different place positively due to the demand for disposable products. Many investments have been made in this sector in our country and all over the world, and naturally there has been a significant increase in production capacity. As Microfiber, we have never targeted work intensity, covering certain periods, as in the pandemic. As one of our main goals is to take part in sustainable work and projects having continuity as long-termed, we experience the decreases, which almost all producers experienced, at a minimum level. In the coming years, we are aiming to continue our growth and investments, to increase the fields we are effective, and to strengthen our position more among the best ones in the sector within the scope of customer satisfaction principle.

You provide employment to dozens of people in your factory in Gaziantep and Kilis. Will you have investments in other parts of Turkey or abroad? What are your goals on this topic?

Our headquarters is in Gaziantep. As I mentioned, we also have a non-woven factory built on 17.000 m² in Kilis. We also have warehouses in various cities in order to provide better and faster service to our customers. We currently have the necessary infrastructure to best respond to customer demands. We are constantly considering and evaluating new investments. But, we prefer taking first step within the scope of possible demands and opportunities that will coincide with our principles. I would like you to know that we will share all possible developments with you.

Can you briefly mention your export range? Do you have new market targets on this topic? If yes, which markets are you targeting?

Exports we did to Europe comprise half of our sales. We also export all the main items that we produce. We are acting in the companies we export in the same way as we behave in our relations with our domestic customers. As we act in the firms, we export to, same as we act in the relationships with our customers at home, within the framework of a sustainable partnership. As I have mentioned before, that we have dominate tendency to have the dynamics of the sectors we serve, which is one of the main features, distinguishing us from other companies, is more, we actually are in all markets that we target. What we need to do next will be to ensure the continuity of our existence and increase our share in the markets we are in. For now, our main work is progressing in this direction. Of course, by the way, our research for new markets and sectors is continuing.

Which fairs do you plan to attend in the coming term? Can we get your thoughts on the effect of the fairs on the sector?

First of all, we will participate in IBİA EXPO 2022 at Istanbul IFC in October. We believe that it will be a very good fair for the mattress components sector, where we are also influential and want to develop further. Afterwards, we plan to participate in fairs, proven their effectiveness in the field, including the markets we are targeting. I think that fairs generally contribute positively to the sectors and make an opportunity to meet with your business environment. Today, that the firms have strong representation ability and network it is now one of the basic conditions. I believe that a right fair will also strengthen the participating firms on these topics.