Richard Brass Joins XSENSOR as VP Sales

Calgary, AB – XSENSOR Technology has hired former mattress and sleep technology executive Richard Brass as Vice President Sales, North America for the REVEAL mattress recommendation system products.

“Dick has a remarkable track-record and experience in the sleep category, and we are excited to have him join us to grow our market in North America,” says Bruce Malkinson, CFO of XSENSOR Technology Corporation. “He is well known and respected in the mattress industry. I have no doubt his energy, effective leadership and customer-centricity will complement our corporate culture and advance our sales strategies.”

Brass brings over 25 years experience in the bedding industry including Regional Vice President of Simmons Bedding Company,, President of T3 Recovery Worldwide, and Marketing Director for a key regional retailer.

REVEAL™ by XSENSOR, is a mattress recommendation system that increases sales performance of mattress retailers and manufacturers by giving customers unbiased information to help select the right mattress for their body.