- Baran Ozis: “To assist the effects of this ongoing situation in Turkey’s scale, Turkish Trade minister sees an opportunity to boost trade with the United States reinforcing an ambitious goal of quadrupling the bilateral trade to $100 billion a year which would be promising enterprise for Turkey’s growth indeed.”
Baran Ozis, Sales Manager of Elektroteks, interprets the effects of US – China trade war to the mattress sub industry in an exclusive interview we conducted. Full text of the interview follows:
How do you interpret the impact of trade wars between China and the US in the sleep products market? How do you think the Turkish mattress sub-industry is affected by this situation?
US – China trade war seems to be inevitable and ongoing situation for long term. Regional economic development is sustained with again regional distinctive economy models in the era of China and US trade war. In order to assist the effects of this ongoing situation in Turkey’s scale, Turkish Trade minister sees an opportunity to boost trade with the United States reinforcing an ambitious goal of quadrupling the bilateral trade to $100 billion a year which would be promising enterprise for Turkey’s growth indeed. Well, it wouldn’t be so wrong by anticipating an opportunity to be benefited. Because the tariffs increase the cost of import and reduce the domestic competitiveness pressure. In this phase, the prices of products in the tariff list also be pushed up. As far as I know, some models of American mattresses are manufactured in China whose quality scale is rather consist of cheap mattresses. To tell the plain truth, all prices will go up in the stores for mattresses, bed frames and other stuffs in the States. So this aspires US mattress producers to spare their production to Asian countries since the labor costs are undoubtedly lower. Actually, Turkey’s got an important role with its companies’ competitive prices while having way better quality in terms of providing machinery equipment and raw materials for mattress producers. Although politically unstable relationship between Turkey and US, Turkey still has a potential of being one of the key successions for the US to struggle against China amid the trade war. Some manufacturers are rushing to stock up products in their US warehouses just because the possible tariff effect.
What are the precautions to take in Turkey’s import-export issues?
Turkey needs to replace more import goods with export ones. Alternatively, making multilateral trade deal with the countries such as the UK would be great. Turkey needs to establish politically strong connections with the EU although being a member in customs union.
Which country do you export most? Which factors do you think play a role in these countries choosing a Turkish company?
We are pretty much connected to world by having customer relations all across the globe. So, particularly defining with one country is impossible for our customer portfolio. Our company policy is rather consist of selling whole package to customer including after sale support and being flexible on market’s production demand and combining it’s experience through the years based on software and product development. Once you establish trade relation with the scale of any massive producer to individual small enterprises, we believe it is endless in between connection which will be everlasting for long years.
What kind of suggestions can you offer to companies that want to expand their export network?
It is hard to describe a certain formula which leads you to expand your network across the world since it depends on so much variable. However, it can be said as being innovative, being flexible about local customer demand. Social media and marketing are emphatic instruments.
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